I bought a 35mm camera.

It changed my life but I didn’t know it yet. I taught myself how to take photographs. My life became a collection of moments captured and developed and kept in a little shoebox – Photos of friends, family, animals and all kinds of everyday adventures. Then when I moved to the city I developed a whole new interest in architecture. I shot buildings from all kinds of angles and became enchanted with the busy strangers in the city streets.

When my father died I dug out one of the photos from the box. In the picture my father was laughing hysterically. That was exactly who he was. I felt like I was transported right back to that moment in time. I could practically hear him laughing.

That’s when I knew what I wanted to do.

I want to create images that people don’t just see – they experience. To capture the authentic personality of the people and the brands featured in my photographs.

I was asked recently how I feel when I know I’ve captured “the shot”. The shot that epitomizes their brand identity. The one that I know will get them the results they want in order to achieve their business goals. I said I feel like this… and I immediately started doing my “happy dance”. What is it ? Well, It’s almost impossible to translate into words on paper. Hmmmm – picture a smiley seal clapping frantically with elation.

Yes!

It’s even better in person.

Your brand deserves a happy dance!